Sightspot » Technology http://blog.sightspot.eu Insights Tue, 08 Sep 2009 23:30:13 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Cebit Sydney http://blog.sightspot.eu/2008/05/22/cebit-sydney/ http://blog.sightspot.eu/2008/05/22/cebit-sydney/#comments Thu, 22 May 2008 08:46:45 +0000 blogmaster http://blog.sightspot.eu/2008/05/22/cebit-sydney/ just a small comment about the Cebit in Sydney.
You can recognize that its a german computer fair, since a lot of german companies have big stands there.
Surprisingly we meet also some mates from Uni Passau, and a former Prof. form Regensburg that were neighbours on CEBIT 2008/Hanover. So we had good patriotic talks, get updates about germany and an offer to do phd there ;-) . We even got free coffee, some “german” tissues and a “land of ideas” bag. The world is getting small!!!
Besides that the fair was fairly small, but we seen some good ideas everywhere and there were even some hot hostesses but not that much compared to the real CEBIT. Furthermore the Consumer area was not really big -so couldn’t find some new mobiles, laptops and so far. In addition our mates from passau also reported that the parties there were not really good – so I’m more then happy to be in germany for next years CEBIT and the O2/freenet and other parties ;) .
After that we went to Pancakes so I can tick it of from my ToDo list as well.
19 Days to go ;(((.

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]]> http://blog.sightspot.eu/2008/05/22/cebit-sydney/feed/ 0 Update of my Worpress/Personal IT http://blog.sightspot.eu/2008/04/27/update-of-my-worpresspersonal-it/ http://blog.sightspot.eu/2008/04/27/update-of-my-worpresspersonal-it/#comments Sun, 27 Apr 2008 12:27:52 +0000 blogmaster http://blog.sightspot.eu/2008/04/27/update-of-my-worpresspersonal-it/ Heya Guys,

some of you might have noticed that the style of my blog has slightly changed.

I currently change my personal IT infrastructure and switching from my loved Opera Browser to Firefox ;(((.  Thats very painful because I loose the just in time acces to most of my saved and rated RSS Feed Articles, ally your nice e-Mails you sent to me and my collected bookmarks (thats the smallest problem).

Luckily I discovered a lot of good online features that makes it possible to do things online, location independent and from every other computer as well.

First I use now Google Reader for collecting my now 49 blog/rss feeds subscriptions. All this information is now online and browser independent, I can share items (if you want subscribe, let me know) and also tag and rate them pretty convenient. You can find my shared and very valuable articles on the left navigation bar under shared items.

In addition I play with social bookmark services like stumbleUppon, del.icio.us so I might switch soon as well.

Finally I also integrated my Facebook statusupdate in my blog for these guys that avoid this kind of social media plattform…Just have a look an the FB badge on the right side.

Next Steps:

I have to change my Email Aggregator as well. Any recommendation? Sunbird?  I would love to have a online service as well, but want to avoid google since they already now enough of me (what a search, what I read, witch sites I visit, some of my mails,…). So if there are any suggestions -> write a comment!

I’m playing around with FriendFeed, a aggregator for all this new social media content so there might be an update soon as well.

]]> http://blog.sightspot.eu/2008/04/27/update-of-my-worpresspersonal-it/feed/ 0 Lesson learned Standford Facebook Class: http://blog.sightspot.eu/2008/04/20/lesson-learned-standford-facebook-class/ http://blog.sightspot.eu/2008/04/20/lesson-learned-standford-facebook-class/#comments Sun, 20 Apr 2008 13:28:46 +0000 blogmaster http://blog.sightspot.eu/2008/04/20/lesson-learned-standford-facebook-class/ For preparation for our Facebook Application developpment project, we dicussed about the result of the Stanford Facebook Class and discussed their methodology. Furthermore we watched the final presentation and made some bulletpoints about successful app developpment in social networks. There are also some additional slides about the results of the class.

Lesson learned Standford Facebook Class:

  • Kiss (Keep it short and simple)
  • Early user involvement/feedback
  • Agile – trail and error
  • No multiple visits (War game)
  • Synchronous concepts don’t work very well so far
  • Short attention span of the user
  • Aarrr
  • Metrics philosophy -Dave McClure for viral apps AARRR as a principle for viral apps
    • acquisition
    • activation
    • retention
    • referral
    • revenue
  • Design apps by hypothesizing about customer life cycle through AARRR
  • News feed valuable tool to drive traffic/engagement
  • Appeal to emotion
  • Iteration for improvement and enhance engagement to avoid a drop in DAU (daily active users)
  • Success Patterns:
    • Native appz
      • Provoke & retaliate (X Me)
      • Reveal & compare (HOTNESS)
      • Group exchange (Graffiti)
      • Self expression (Super Wall)
    • App Integration (Flickr, Minifeedintegration)
    • Adapted appz
      • Competition
  • Implement rewarding systems and surprises

You can find the complete metrics for AARRR on slideshare.

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