For preparation for our Facebook Application developpment project, we dicussed about the result of the Stanford Facebook Class and discussed their methodology. Furthermore we watched the final presentation and made some bulletpoints about successful app developpment in social networks. There are also some additional slides about the results of the class.
Lesson learned Standford Facebook Class:
- Kiss (Keep it short and simple)
- Early user involvement/feedback
- Agile – trail and error
- No multiple visits (War game)
- Synchronous concepts don’t work very well so far
- Short attention span of the user
- Aarrr
- Metrics philosophy -Dave McClure for viral apps AARRR as a principle for viral apps
- acquisition
- activation
- retention
- referral
- revenue
- Design apps by hypothesizing about customer life cycle through AARRR
- News feed valuable tool to drive traffic/engagement
- Appeal to emotion
- Iteration for improvement and enhance engagement to avoid a drop in DAU (daily active users)
- Success Patterns:
- Native appz
- Provoke & retaliate (X Me)
- Reveal & compare (HOTNESS)
- Group exchange (Graffiti)
- Self expression (Super Wall)
- App Integration (Flickr, Minifeedintegration)
- Adapted appz
- Competition
- Native appz
- Implement rewarding systems and surprises
You can find the complete metrics for AARRR on slideshare.
[...] Sightspot wrote an interesting post today on Lesson learned Standford Facebook Class:Here’s a quick excerpt [...]
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Hi!
My name is Jessika!